Read e-book online A Look at Cubism PDF

By Sneed Collard

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The sheet will have pages 1, 4, 5 and 8 on one side and 2, 3, 6 and 7 on the other. From the accompanying diagram it will be clear how the pages will have to be arranged for printing four at a time back to back on a single sheet and which way up they should be in each case. In the case of books set in metal type, the printer imposes and locks up the pages in a steel frame as a forme (see picture on page 42) according to this sequence. He has also to ensure that the pages in the book will have uniform margins and that the pages printed on the two sides of a sheet back~up correctly, that is that they are exactly back to back on the two sides of each leaf.

45 We have already outlined the two major printing processes aId can therefore move on to how the printed sheets are transformed into the volumes we place on our shelves. Negatives and positives like these on transparent film are so much easier to handle and lay out than the heavy metal frame, metal type and the other materials used to lock traditionally typeset matter int;' position for printing as shown in the illustration on page 42. Binding After all the formes are printed, their number depending on the length of the book, the printed sheets are passed on to a bindery where they are folded into signatures or sections.

How does he get his reward? The commonest fonn in which a publisher pays an author for permission to print and sell his work is royalties. A royalty is a payment made for the use of someone else's idea or creation or invention. In the case of books it is usually calculated as a percentage of the total price of all copies sold. Thus the more copies of an author's book that are sold, the more he gets paid as royalties. For example, a 10 per cent royalty on a book priced Rs 40 would be Rs 4, that is the publisher would have to pay the author four rupees for each copy of the book sold.

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